- Client
- Annantya
- Sector
- Lifestyle · Luxury
- Services
- Logo design, Brand identity, Graphic design
- Delivered
- Logo, symbol, colour, icon, typography, guidelines
- Made in
- Figma
- Status
- Brand guidelines
Annantya needed an identity that feels rich and timeless: the eternal flow of energy and the beauty of the natural world, with the sophistication of high-end design. And it had to work everywhere, from a favicon to a full brand book.
- 01
Logo mark
A line-art Ganesha holding the infinity symbol, drawn in gold, sitting beside a fine serif wordmark with the tagline "Where Lifestyle Meets Luxury".
- 02
Symbol versions
The symbol in gold, outline, black and reversed, so it works on any background and in one colour.
- 03
Text logo
The wordmark in light, dark, gold and reversed colourways for every surface.
- 04
Colour system
A deep Emerald Green for the richness of the earth and the promise of growth, with Imperial Gold for radiance, plus neutrals and gradients in both colours.
- 05
Icon and app icon
A four-point gold star on emerald as the favicon and app icon, with an icon grid and shapes for web, macOS and iOS.
- 06
Typography
An elegant display serif for headings with Outfit for body text, shown in full weights and character sets.
- 07
Brand guidelines
Clear rules for use, such as the clear space around the mark and the gap between the icon and the wordmark, delivered as a branded Figma presentation.
The idea
Earth, gold and infinity.
A divine form, holding infinity.
The logo features the form of Ganesha holding the infinity symbol: a sign of boundless wisdom and limitless potential. It is drawn as fine gold line art, so it feels crafted and calm, never loud.
Deep emerald green anchors the identity, the colour of the richness of the earth and the promise of growth. Imperial gold adds the radiance, so the brand is where the treasures of the earth meet the sophistication of high-end design.
- Symbol
- Gold line-art Ganesha
- Idea
- Infinity, wisdom, potential
- Colour
- Emerald green, imperial gold
- Tagline
- Where Lifestyle Meets Luxury
- Icon
- Four-point gold star
The guidelines
Ten pages from the brand guidelines. Drag, or use the arrows.
The whole guidelines deck is a clickable Figma prototype, 24 frames, from the cover to the typography.
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